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THE GREATEST MATZO BALL ADVANCEMENT IN 3500 YEARS

BUBS ARE THE MODERN MATZO BALL, FOR EVERYONE

We hit the test kitchen and dispensed with all tradition, one goal in mind: make the matzo ball BETTER. Partially by sheer force of will and partially by miracle, Bubs were born. Impossibly fluffy and addictively seasoned, Bubs are a cheat code to elevate any soup.

The secret: they aren't made of matzo.

Panko Bread Crumbs

Panko Breadcrumbs

Universally regarded in the culinary world as the best breadcrumb available. Panko is made with steamed, crustless loaves of bread which results in a lighter, fluffier Bub.

Vital Wheat Gluten

Vital Wheat Gluten

The main protein of wheat, extracted by washing wheat flour dough with water until most of the starches are removed. Vital wheat gluten is a critical ingredient that gives Bubs their distinctive chew.

Secret Spice Mix

Secret Spice Mix

Meticulously crafted over hundreds of iterations. The secret spice mix gives Bubs a flavor so delicious you can eat them by the bushel, no soup needed.