BUY THESE BUBS

Bubs - Like Matzo Balls, But Better

$18.00

ONLY $0.30 PER BUB!

This is a Bag of Bubs. Bubs are like matzo balls, but they are made from panko breadcrumbs instead of matzo meal. This big bag comes with enough dry mix to make 60 Bubs. You can make them all if you like, or you can use the included scoop to measure out enough mix to make 4 Bubs at a time.

60 Bubs is a lot, so if you don't plan on eating Bubs for every meal, don't worry. Your Bag of Bubs will stay good in the pantry for over 6 months. Bubs also freeze super well. So you can make a big ol' batch and toss the extras in a freezer for up to 4 months. Frozen Bubs can be microwaved and ready for action in just a couple of minutes.

*NOTE: Bubs do not come prepared, just like any other matzo ball mix. You will need at least 1 egg and 1 tablespoon of oil to make every 4 Bubs.

How To Make Bubs

Making Bubs Is Easy

Buy

Mix

Ball

Plop

Boil

Enjoy

Buy

Mix

Ball

Plop

Boil

Enjoy

Buy

Mix

Ball

Plop

Boil

Enjoy

Buy

Mix

Ball

Plop

Boil

Enjoy

Are Bubs matzo balls?

Not quite. Bubs are made from panko breadcrumbs which gives them an incredibly fluffy consistency and rich flavor. They are inspired by the beloved matzo ball, but elevated to create a whole new kind of soup accessory.

What’s in the bag?

Bubs are sold as a pre-mixed dry powder. We have carefully formulated the Bubs dry mix with precise proportions of only the essential key ingredients to create a Bub with the perfect texture and flavor.

Do Bubs arrive prepared?

Nope, you’ll need eggs and oil. We could ship those to you, but it’d be expensive. We’re confident you can find them at your local grocery store.

Bubs freeze super well. So if you don't want to prep them every time you want to enjoy some enhanced soup, just make a big batch and store them in the freezer.

Learn how to prepare your Bubs here: How to Make Bubs

What about the soup?

Bubs are designed to be compatible with any type of soup. Matzo balls are traditionally enjoyed in chicken soup, but we don't limit ourselves to tradition. Bisques, chowders, stews, and consommes all pair beautifully with Bubs.

Here are some soup recipes we love: MMM SOUP!

Are Bubs Kosher?

Well, all the underlying ingredients are certified as kosher, so almost definitely, yes. But Bubs haven't been blessed by a rabbinic agency yet. If you keep kosher, maybe hang tight until we can get the endorsement of a certified clergyman.

Are Bubs Kosher for Passover?

Definitely not. Regular matzo balls are for passover. Bubs are for the other 357 days of the year.

Are Bubs Gluten-Free?

Definitely not, they are gluten-FULL!

But we would never forget about the gluten-free population. We are hard at work on a gluten-free version.

If you hate gluten, go ahead and sign up for our mailing list and we'll let you know when gluten-free Bubs are available.

I'm Not Jewish

That's not a question! But don't worry, most people aren't. While Bubs are inspired by Jewish cuisine, they are a proudly secular treat.

MATZO BALL SOUP IS AMONG THE BEST SOUPS EVER CREATED

Jews know this. Often referred to as "Jewish Penicillin," this staple of Semitic cuisine is so good that it's known to have healing powers. But matzo balls are deeply rooted in tradition, with cherished recipes handed down over generations. This has left little appetite for innovation, alienating an overwhelming majority of non-Jewish palates.

One Bon Appetit writer even went so far as to (egregiously) claim "they taste like wet saltines." We find this unfortunate and misguided, but we understand that love of matzo balls is often borne from cultural nostalgia. So we sought to bridge the divide.

BUBS ARE THE MODERN MATZO BALL, FOR EVERYONE

We hit the test kitchen and dispensed with all tradition, one goal in mind: make the matzo ball BETTER. Partially by sheer force of will and partially by miracle, Bubs were born. Impossibly fluffy and addictively seasoned, Bubs are a cheat code to elevate any soup.

The secret: they aren't made of matzo.

TO MAKE PROGRESS, SOMETIMES YOU NEED TO BREAK A FEW RULES

Panko Breadcrumbs

Universally regarded in the culinary world as the best breadcrumb available. Panko is made with steamed, crustless loaves of bread which results in a lighter, fluffier Bub.

Vital Wheat Gluten

The main protein of wheat, extracted by washing wheat flour dough with water until most of the starches are removed. Vital wheat gluten is a critical ingredient that gives Bubs their distinctive chew.

Secret Spice Mix

Meticulously crafted over hundreds of iterations. The secret spice mix gives Bubs a flavor so delicious you can eat them by the bushel, no soup needed.