In the spirit of Bubs themselves, our launch is going to be soft and fluffy.
While we love Bubs, and our friends and family love Bubs, we understand that we're introducing the vast majority of the world to an unfamiliar dish. Matzo balls won't go mainstream overnight.
So we need the cherished perspective of our early adopters, the soup revolutionaries, to make these balls bulletproof. Bubs will be a community-built brand.